Why I don’t design womenswear I started my career in Womenswear and, yes, as a woman building a business in this area it would have been far more useful for my wardrobe but, the truth is, I simply love Men’s tailoring!
I was asked the other day if I still love my brand as much as I did when I started. Number one, it was a hobby really to begin with, while my children were very young, and number two, yes, I love it more than ever! I love people, I love to see how truly great they can really look and it’s exciting! I’m always creating and perfecting and that’s what makes life thrilling.
So why Menswear?
I’ve always loved the simplicity of the suit – the clean lines and how, with the right shape – it can really make a difference to the way men look and feel. There’s less complexity in the design and I like that. I’m a stickler for detail – the buttons, stitching, fit, cut. I do a full body scan and say- is this all perfect? I’m obsessive about fit, transformation and style. I want my customers to look great. It’s not a narcissistic thing. As typical Brits we’re all very self-deprecating and, I think, it’s your time to shine.
A touch of femininity
I do use elements of my previous women’s wear design. Just as women have a waistline, and this is sexy, men do too! For me, it’s all about the nipped in waistline – and it doesn’t even matter if you have a tummy- the trick to the neat waist is the manipulation of the two side seams at the back of a jacket. Yes, men can look sexy. I wholeheartedly believe this. My Dad looked at me in horror when I said this, then smirked! I’ve designed for 40, 50, 60 and 70 year olds and older, actually. There’s no limit to when you can stop looking really great! But how do you achieve this? It’s a formula, a cocktail of the right ingredients. It’s not bold, crazy designs, it’s actually very simple.
I like clean lines, simplicity with a blend of colour and texture. I love the crisp lines of The Shard, matched with a rugged brick wall – the rough with the smooth – and, when it comes together, it really works!
PS: No, I will never design for women.
If you want to work with me and really make a change to the way you look and feel with the clothes you wear, Id love to hear from you.