Life’s fast paced, we’re all speeding around like lunatics with our heads in our devices. Trust me, I’m no different, I even take my phone in the bath with me (and no, I don’t answer if it rings ha!) New collections come into store in 4-5 separate seasons per year as opposed to the two they used to be. Summer hits and theres Autumn/Winter wear, along with a separate shipment of cruise wear for those lucky enough to get off of the treadmill for more than two seconds.
I don’t know about you but my heads spinning with it all. So, this brings me to slow fashion.
So, what is slow fashion?
The expression “slow fashion” was coined in a 2007 article by Kate Fletcher published in The Ecologist, where she compared the eco/sustainable/ethical fashion industry to the slowfood movement: The concept of slow fashion borrows heavily from the Slow Food Movement.
Meaning that quality and longevity with sustainable actions is far more beneficial in the long run. The trouble is that with all of the collections entering the stores at such speed, that not only will you end up feeling like you need to be wearing 12 items at a time but it’s making a huge impact on the planet. Extra fuel, using up resources….. “Slow has never been so chic. Designers, even those at the largest fashion houses, where punishing speed is the norm, are pushing back against the pressure to deliver new products at an ever-faster clip.” Says The New York Times
Made to measure allows for minimal wastage, a case of supply and demand.
Can we afford to be so wasteful? An item of clothing to be worn for a season or less, to then be thrown away or taken to the charity shop? A lot of stores are, however, now responding to this by designing collections and selling them in line with the seasons and going off the normal schedule, designing staple designs that can be bought all year round. We offer capsule collections, which are classic collections that people can purchase all year round and are timeless classics, meaning minimised waste.
Why should we care?
Its no secret that the world is in a desperate state. Our vast need for consumerism is further extending the problem, so it is time to think more wisely when it comes to our clothes, food and how we live. Clothing made from materials that can not be recycled and just sit on land waste for years is not acceptable. When it comes to clothing, it seems its not as addressed as it is for thinking about whether you buy a plastic bag to put your shopping in or not and it should.
What can we do about it
We can think more about what we wear. Be considered in our approach to our wardrobe and think less wastefully. We’ve recently talked about the capsule wardrobe and the items everyman needs. Most are staple, classic pieces that won’t ever go to waste if cared for properly.
I’ve very much taken to the approach that everything in my wardrobe has to be worn frequently. I’m 37 (cough, nearly 38) and I now know what suits me, I like clean lines, simple styles and by having a few, staple items in my wardrobe and spending more on them, I know that they’ll last and I can simply add more fun pieces like bags or scarves to give them their personality. In turn, I end up with a wardrobe with sustainability.
You can opt for classic pieces that are well constructed, made of natural fabrics (wool & cottons) and that are made in Britain. Something to wear when you’re 30 through to 50, like the clothes that used to be handed down from generation to generation.
We’d love to hear from you. Do you like classic clothing or would you prefer to switch it up through the seasons? Fast or slow, we’d love to hear your thoughts…
To discuss your made to measure wardrobe, simply call one of our tailors who are waiting to hear from you.
Written by Alexandra Wood