The new Summer, travel inspired collection has now launched:
At an invitation-only showcase on 8th March, Alexandra Wood and David Evans of Grey fox
introduced London’s most stylish men to the first ever summer ready-to-wear collection designed by a female Savile Row tailor at The Stafford Hotel, St.James, London.
The Stafford is a stunning, 5 star hotel tucked into a courtyard at the back of St.James and is a true gem. Our launch was hosted in their very new Gatehouse, which has three floors and has all of the high tech gadgets one could ever wish for, at the same time as being super cosy and welcoming.
First ready to wear collection to be created by a female Savile Row tailor
Alexandra is the first of the ‘Row’s’ female tailors to channel her talent and expertise into a full summer collection which meets the needs of style-conscious gentlemen who demand both flexibility and superior British tailoring. She is one of the new wave of female designers who is shaking up menswear. Her philosophy is clear – men should feel sexy, as well as stylish and well-dressed; and Savile Row doesn’t have to mean stuffy.
How the collaboration with Grey fox happened
Alexandra asked David Evans of Grey fox blog, to join her in the collaboration of the new collection. David was a lawyer, turned British style advocate of quality clothing and has an eye for style like no other. David has written his blog Grey fox for over six years and has written many a piece on Mens’ style and British fashion, so it seemed like a match made in heaven. David was delighted to be a part of the collection and this is his first collaboration of the kind.
The new collection was shot in Hatton Gardens and styled by Sarah Gillifan at Sartoria lab
Sarah Gilfillan is the founder of menswear style consultancy Sartoria Lab, offering personal shopping & styling to men who have neither the time nor inclination to do it themselves.
Accessories were by British designer Leonie Worrel
Every piece is hand made by Leonie herself, with the finest fabric available, from pure wools to cotton, all of the fabrics she uses are natural and sustainable.
What inspired the collection
The collection is a reaction to numerous requests from customers stating that they never know what to wear on the weekend and struggle to find interesting weekend wear for men. Alexandra was only too happy to oblige but recognised that the collection needed to work harder than most:
“I wanted the collection to help men create more diverse and flexible wardrobes, to take them from work to weekend so it includes smart suits, smart and casual sports jackets, smart and casual trousers, and shirts that can be mixed and matched to create different looks,” Alex said.
The summer 2018 collection also includes a lightweight travel suit. “With our customer’s jet-setting lifestyles the last thing they want to think about is pressing their suit when they get to the hotel. We have created a super lightweight 7.5oz travel suit that can simply be folded, or worn, and won’t crease by the time you’ve reached the other end but retains its comfort and durability,” Alex
Perfecting the collection
Alexandra started testing her ready-to-wear prowess with limited edition ranges when she opened her first store in Hertfordshire in a building that has, fittingly, housed tailors for over 400 years. These small ranges of shirts, trousers, blazers and overcoats now attract a keen following, appealing to those who like to stand out from the crowd in something unique – once sold, the items aren’t made again.