I’m Alexandra Wood, and my team and I are here to make you look fantastic.
I started my business on Savile Row in 2007, and I’ve now designed for hundreds of men. Having seen poor service, lacklustre staff and a serious lack of knowledge and expertise in the menswear world, I wanted to create a business that would offer more; a company that could help make a positive difference to the way men look and feel by offering quality clothing that will last.
I know what my customers will look good in. I’m passionate about fit, colour, and style, and am constantly striving to offer my customers the very best. I’ve seen almost every possible body shape, and I know what it takes to make my clients look better.
Great clothes also make a man feel better, and I regularly get feedback telling me that my clothes have impacted my customers’ approach to life and their confidence. That’s incredibly rewarding. Meeting a new customer is always exciting; I‘ve been very fortunate to design for some amazing people and I always get immense satisfaction from knowing my work has positively affected them.
I was determined to create a business that would make the experience of tailoring more fun and less stuffy and would challenge my customers to try something new.
I love working with people and want them to feel good, both inside and out. That’s why I have built a business that hires only the best: people who share the same values as me and will look after you, our very special customer.
In 2007, Alexandra established a showroom on Savile Row to fulfil her vision of bringing fun and modernity to traditional British men’s tailoring. The brand reflects a colourful, exciting move in Savile Row tailoring – one that maintains a deep love of British design and fabric but is globally inspired and perfectly reflects each gentleman’s unique personality. We call it “Savile Row tailoring with a modern twist”.
This is an approach that has been sought out by some of the UK’s most stylish men: Alex is proud to have dressed the likes of Chuka Umunna MP (landing him the status of one of GQ’s Best-Dressed Men on more than one occasion) Tony Parsons and Rory Bremner, to name a few.
Alexandra has been featured in local and national media including GQ, Huffington Post, The Guardian, The Evening Standard, Esquire, Hello magazine, ITV’s This Morning’s Wedding of the Year, Exquisite magazine, Velvet magazine and more.