All about us

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About Us

About Alexandra Wood.

Intros can be as dull as ditch water, so I won’t do the whole, we’ve been established for two hundred years malarkey. What I will tell you is all about how I founded Alexandra Wood (In 2007).

I’ve designed for hundreds and hundreds of Men who have lost their way in the style stakes, who want to make a positive difference to the way they look and who want to invest in quality clothing that will last.

I grew tired of the same, poor service that I found in far too many places to mention, with lack lustre staff and a serious lack of knowledge. I wanted more for my customers.

Without sounding like I’m blowing my own trumpet, I know intrinsically what my customers will look good in. I’m passionate about fit, colour and style and am constantly striving to move with the times to offer my customers only the best. I’ve seen near enough every body shape and know what it takes to get my clients looking better than they ever could have imagined. They don’t know what I already know, which is how good they’re going to look when I’m finished with them and that’s what excites me!

I vowed to create a business that was passionate about making Tailoring and the customer experience far more fun and exciting, and to challenge my customers to try something new.

I love working with people and want them to feel good, both inside and out. This is why I have built a business that only hires the best; people who share the same values as me and will look after you, our very special customer.

We look forward to working with you, it’s going to be good!

See you soon,


Alexandra Wood Alexandra Wood Bespoke Tailoring Savile Row, Shoreditch, Bishop's Stortford
Alexandra Wood Alexandra Wood Bespoke Tailoring Savile Row, Shoreditch, Bishop's Stortford
About Us

How it all began

In 2007, Alexandra established a showroom on Savile Row to fulfil her vision of bringing fun and modernity to traditional British men’s tailoring. The brand reflects a colourful, exciting move in Savile Row tailoring – one that maintains a deep love of British design and fabric but is globally inspired and perfectly reflects each gentleman’s unique personality. We call it “Savile Row tailoring with a modern twist”.

This is an approach that has been sought out by some of the UK’s most stylish men: Alex is proud to have dressed the likes of Chuka Umunna MP (landing him the status of one of GQ’s Best-Dressed Men on more than one occasion) Tony Parsons and Rory Bremner, to name a few.

Alexandra has been featured in local and national media including GQ, Huffington Post, The Guardian, The Evening Standard, Esquire, Hello magazine, ITV’s This Morning’s Wedding of the Year, Exquisite magazine, Velvet magazine and more.

Furthermore, the business has won the Muddy Stilettos award for Best Menswear Store in Hertfordshire in 2017, and the You and Your Wedding award for Best Grooms Wear Retailer in 2015.

Over the last ten years, Alexandra has built a team of highly-skilled tailors whose talents encompass a sharp eye for design and style. Each tailor whole-heartedly embraces her vision and isn’t afraid to use the word ‘sexy’. They’re a multi-skilled group of perfectionists who instantly know what cut and fabrics work for each client, make a mean cup of coffee and possess a quirky sense of humour.

We now have stores in three locations: the original Savile Row showroom, Bishop’s Stortford (opened in 2016) and London’s trendy Shoreditch (opened in 2017).

Often asked why each store is where it is, our business ethos is to be a brand that stands apart from your average tailoring brand, so you won’t find us in your typical destinations (bar Savile Row). Each store has its own character, but all are designed to make shopping and dressing well an enjoyable and transformative experience: we know it’s not everyone’s favourite thing to do!

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